Apr 10, 2022
In Music Recommendations
Establish a strong brand image. In this article, we'll talk about the psychology behind customer reviews and ways to incorporate this tactic into your email marketing strategy. So read on to get the answer to the most popular question: how do I ask for reviews? Content why are customer reviews important? How to use customer reviews how to get customer reviews quick final tips why are customer reviews important? Nearly 95% of customers read reviews before making a purchase, 84% of them trust online reviews as much as personal recommendations. These numbers represent social proof in action: they establish a strong product value proposition by demonstrating its popularity and success with consumers. Social proof is based on a few psychological principles, including the tendency for implicit selfishness and self-determination theory. According to the tendency towards implicit selfishness, people are company mailing list attracted to everything that is reflected. For example, when customers read reviews, they may also find an issue that bothers them, which becomes a trigger to purchase a product or service. Self-determination theory, in turn, tells us that humans are social animals whose sense of connection with other human beings is a basic psychological need. In short, people may unconsciously think “I want to have what they have” when reading product reviews. Now, let's move away from the psychological factors and see what is important To know about customer reviews. More reviews equals a higher business rating, hence more potential customers. Online reviews make up 15% of google's local search ranking factors based on aspects like quantity, speed, quality, diversity, and more. This means that the more quality reviews your business receives, the higher your chances of appearing on the first page of google search results, which is very important, provided that 95% of people never make it to the page 2. How to use customer reviews however you use customer reviews, remember that your business will benefit either way. So what are the benefits? Room for improvement. You can upgrade your services or products based on reviews.