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marjana lima
Apr 19, 2022
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The Curiosity Gap in Headlines Perhaps the most important element of the curiosity gap technique is the title. Upworthy is renowned for its approach to titles. The site requires all writers to design at least 25 headlines per article, regardless of length, topic, or angle. It 's a lot harder than it looks. Curiosity Gap Upworthy Title Formula 25 Headlines should be almost literally irresistible. They must seduce us in seconds (or less), and as such must Jordan Phone Number List balance information with intrigue; they should tease the article just enough to not only entice us to click, but also give us enough information to decide if the article is likely to Jordan Phone Number List interest us in the first place. In other words, headlines should be specific enough to grab the reader, but not so specific that the reader doesn't need to click. As important as headlines are to the curiosity gap publishing model, they have deservedly attracted their fair share of detractors and critics. This style of headline has also been accused of falling prey to Jordan Phone Number List diminishing returns – how long can audiences realistically be “surprised by what happened next”? Curiosity Gap CNN Clickbait Headline Tweet Oh dear. Whether they have become less effective or not, there is no doubt that titles are Jordan Phone Number List a crucial part of the curiosity gap formula. Posting frequency Another common element in the curiosity gap publication pattern is frequency. Sites like BuzzFeed and Upworthy publish a lot of content, with dozens (or more) of articles published every day. There are several advantages to maintaining this type of editorial calendar, the first being being able to Jordan Phone Number List publish content on a wide range of topics and areas to attract the large audience that these sites have. Curiosity Gap Monthly Traffic BuzzFeed Image via Gigaom Another benefit of Jordan Phone Number List posting a lot of content is being able to mitigate the “loss” of underperforming content by simply posting more; it becomes a numbers game when it's all about virality. The more content you post, the more likely one or more listicles will go viral.
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